OFFF At C2 Montreal
2024
Montreal
OFFF partnered with C2 Montreal, a major business event for the creative industries. OFFF brought a panel discussion on Bridging Creativity in globalized world. Moderated by Pep Salazar, CEO at OFFF, the panel featured versatile creatives: Burton Rast, Marta Cerdà Alimbau, Julien Vallee, Dines (Studio BLUP).
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The panel explored the balance between data-driven approaches and how they affect the creative freedom of pushing boundaries, innovation, and curiosity. While data and analytics are valuable tools for understanding and optimising the impact of creative work, they shouldn't dominate the creative process.
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